Overview
The Villages is an active retirement community located in central Florida that was conceived more than 50 years ago. Today, it has a population of about 52,000 and Forbes magazine ranked The Villages as the number one fastest-growing small city in the USA.
Challenges
Florida’s hard water presents a host of problems for health care facilities as water softeners are not an option for use on domestic water usage. Water softeners discharge brine into the water system polluting our environment. They also waste a lot of water when regenerating and are expensive to maintain. Water softeners break down all the time and require the addition of several bags of salt on a daily or weekly basis.
Solution
Commercial ScaleBlaster systems were added on the main water supply line to prevent limescale issues throughout the building and for domestic water use. Water softeners are not ideal for those on salt-restricted diets, in which most health care facilities are. ScaleBlaster units were also added on the laundry and dietary water lines.
Installed
Ongoing installations of ScaleBlaster have taken place since 1999 to today.
Outcome
Dozens of facilities with hundreds of units installed in The Villages are enjoying the ScaleBlaster benefits of a no maintenance, no chemicals, and no salt alternative to hard water issues.

Founder and Co-Owner of Clearwater Enviro Technologies
Jeff Conway is the founder and co-owner of Clearwater Enviro Technologies, which opened in 1989 from the city it started from – Clearwater, Florida. The first product line was the Clearwater Pool Systems with Apollo 11 astronaut Buzz Aldrin as it’s company spokesman. In 1995, the electronic water conditioner ScaleBlaster was added to the product line. Jeff was born in Auburn, Indiana but grew up in Fairfield, Connecticut. He is a graduate of Florida Southern College in 1978 and has resided in the Tampa Bay area ever since. Several products have evolved over the years, making the company the largest manufacturer of mineral ionization equipment and electronic water conditioners in the world.
