Overview
The Florencia is luxurious a high-rise residential tower consisting of 50 homes in the heart of St. Petersburg’s downtown on prestigious Beach Drive.
Challenges
The Florencia needed a water treatment system for their entire building because a water softener was not an option. They were experiencing various hard water issues.
Solution
One SB-650 was installed on the 4” incoming water supply line for the entire high-rise building.
Installed
February 17, 2008
Outcome
The ScaleBlaster unit has performed as advertised, solving the resident’s hard water problems while protecting the entire building’s pipe system from scaling up. This will also give the homeowners ideal water pressure while their boiler system will work as efficiently as possible. The investment has paid for itself in savings in energy alone.

Founder and Co-Owner of Clearwater Enviro Technologies
Jeff Conway is the founder and co-owner of Clearwater Enviro Technologies, which opened in 1989 from the city it started from – Clearwater, Florida. The first product line was the Clearwater Pool Systems with Apollo 11 astronaut Buzz Aldrin as it’s company spokesman. In 1995, the electronic water conditioner ScaleBlaster was added to the product line. Jeff was born in Auburn, Indiana but grew up in Fairfield, Connecticut. He is a graduate of Florida Southern College in 1978 and has resided in the Tampa Bay area ever since. Several products have evolved over the years, making the company the largest manufacturer of mineral ionization equipment and electronic water conditioners in the world.
